About us
Enhance Your Pet's Life
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Meet our pet-loving team
Dedicated pet professionals driving our success
Tony Fred
Chief Executive Pet Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the selection of pet products, marketing, and customer experience strategies.
Mich Bark
Chief Pet Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the pet industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Paws
Chief Product Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house pet experts and looks after the community of thousands of pet owners.
Iris Joe
Chief Financial Pet Officer
Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.